HLF_Review_2013

52 Tools & Instruments The HLF’s successful press work that caters to specific target groups covers the classic press relations as well as many other media channels and formats. In addition, the supporting institu- tions helped to spread the communications is- sued by the HLF. Live Broadcast An elaborate livestream setup made it possible to broadcast the laureates´ plenary lectures on- line on the HLF website. The lectures can still be accessed at any time online: www.heidelberg-laureate-forum.org/ event_2013/ Scan this QR code with your smartphone to access the website directly. Each lecture was taped and broadcast live on the HLF website. The diagram shows the videos with the highest total number of views (from Sep. 22 to Oct. 13, 2013). Communications

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