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Food & Beverage Reporter Jan-Feb 2016 FOOD & BEVERAGE REPORTER | JANUARY/FEBRUARY 2016 | 21 A new report says Africa will show the fastest growth rate in beer consumption across the globe. While Asia continues to record the highest consumption and is set to grow at an average rate of 3% until 2020 (reaching nearly 900 000 hectolitres), Africa is forecast to register a faster average growth rate of 5% from 2015 to 2020. This is in strong contrast to the more mature markets in East and West Europe and North America where 1% or even less is predicted over the same period. These forecasts come from research company Canadean’s latest Gobal Beer Trends report. Canadean says Africa is anticipated to see an incremental volume increase of over 37 000 hectolitres by 2020. “This notable growth will be fostered by the flourishing economic parameters such as increasing GDP growth rates, fast-growing urbanization and above all the rising population with a working age demographic set to surpass that of China and India,” says Piyumika Jayasena, an analyst at Canadean. South Africa is by far the biggest volume contributor for the region, followed by Nigeria and Angola, while in terms of per capita consumption, Seychelles, Equatorial Guinea and Gabon will take the lead with more than 100 litres per capita by 2020. Home brew to branded brew Zambia is rapidly increasing its consumption volume, and will surpass Mozambique, Congo (Brazzaville), Ivory Coast, Zimbabwe and Burundi by 2020. Kenya and Ethiopia are also climbing the volume ladder. “The consumption growth in these markets will be stimulated by the consumer migration from home-brewed to more commercially-brewed beers and consequently towards premium brands. It will further be backed by booming populations,” says Jayasena. It has been an interesting fact to note that brewers are increasingly engaged in producing more innovative non-malt based products to further enhance the consumer base of regular beer. On the other hand this lucrative market is challenged by lack of infrastructure, political unrest, the outbreak of epidemics such as Ebola virus in 2014, heavy excise duties and so forth. “Yet the region is set to leverage its alluring untapped resources, both natural and human, into becoming the fastest growing beer consumption region in the arena,” adds Jayasena. BEVERAGES Africa set to froth up global beer growth to 2020 Beer companies are loving Africa’s booming demand for the the “brew” Food & Beverage Reporter is available in digital format (PDF) immediately it is published. The digital edition free. Make sure you don’t miss out. Email and we’ll send you a reminder each month with a link to the latest e-edition. Reporter & Strategy & technology for the industry BEER: AFRICA’S TOP 10 BY 2020 1. SOUTH AFRICA 2. NIGERIA 3. ANGOLA 4. CAMEROON 5. ETHIOPIA 6. CONGO (ZAIRE) 7. TANZANIA 8. KENYA 9. UGANDA 10. ZAMBIA nearly 900000 hectolitres), increase of over 37000 hectolitres

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