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36 As a sign of growing collaboration, the municipalities comprising Val d’Orcia’s Artistic, Natural and Cultural Park are continuing in their ambitious project aimed at rediscovering and better appreciating their territory in order to promote sustainable development for this pristine land and to create a kind of shared social and cultural identity. In 1996 this premise led to the birth of the Val d’Orcia Festival – the Montalcino International Festival (with this latter having already been inaugurated in 1980). The festival has become a yearly cultural itinerary, with every July and August witnessing a variety of events throughout Val d’Orcia, in both renowned and little-known venues. The calendar of events leads enthusiasts into town squares, castles and churches for a harmonious but varied multimedia collage of music, theatre, dance and art cinema. Although this land is the reign of earth and sky, it is clearly also the reign of art, culture and history. This is borne out by the long, noteworthy history of theatre in Montalcino and the fantastic summer music and art festivals in Castiglione d’Orcia, Pienza, Radicofani and San Quirico d’Orcia that make up a single ongoing spectacle in which national and international events receive a rare opportunity for direct contact. The Val d’Orcia Festival Monticchiello VALDORCIA_INT_ING 30-07-2009 18:49 Pagina 36