marketing researching

6 Existing customers are more valuable than new customers, because existing customers will be yours everyday. All new customers might not be yours. For example: Does Starbucks sell $3 coffee, or does it hire people a place to socialize? So, businesses should make the distinction between a good and bad customer! "Peter Drucker, The Strategıc Drucker Bbook, 2010 John Wıley&Sons PTE. LTD. "

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