12 REFERENCES The new rules of marketing and communication (DAVID MEERMAN SCOTT) Internet and social media research handbook (RAY POYNTER) Search engine optimization (MUSTAFA AYDEMİR) Digitology (EMRE AÇIKEL-MEHMET ÇELİKOL) Kotler on Marketing (PHILIP KOTLER) 5-dimensional leadership (SCOTT CAMPBELL- ELLEN SAMIEC) Marketing 3.0 (PHILIP KOTLER) Social media marketing strategy (ERKAN AKAR) If you want to win (JACK WELCH) The master of a strategy Peter Drucker (PETER DRUCKER) Sosyalmedya.co Webrazzi.com