11 3- Why Companies Unsuccessful in Marketing 3.0 ? " My guarantee of the quality, my products is not, but my customers return. SİEMENS" Adhere to social channels, drop-sites and accounts, being kept up to date The first not to be do the same thing to project, Make wrong marketing with contradictory sentences Do false site design and do false management To use the classic old marketing methods "Philip Kotler, Marketing 3.0, İstanbul,2010"