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TourismFirst_February_issue

HVS RepoRt national outlook poSitiVe amidSt aReaS of conceRn Volume 2. Issue 10. February 2017. `50 Total pages 32 No.U(NDGPO)-01/2016-2017 Date of Publication: 14/02/2017 RNI No. DELENG/2015/62794 Posting Dt. 12-17/02/2017 Postal Reg. No. DL(ND)-11/6180/2015-16-17 b r i n g i n g t o g e t h e r s t a k e h o l d e r s o f t h e b i g g e r p i c t u r e indian outbound 2.0 goes into niche mode; countries begin special interest promotions It appears to be the second awakening as NTOs begin to look at tertiary markets which are essentially tier-2 and tier-3 cities, and also go for specific interest travel. It is not only MICE but also wellness and equally luxury and experiential. andhra pradesh showcases amaravati global music and dance festival Tented accommodatioin for the festival: most comfortable and innovative. dato’ Seri Mohamed nazri Abdul Aziz concept of niche tourism. Shopping, Golfing, Destination weddings and honeymoons are quite popular with the Indian ‘niche’ travellers.” Buoyed by the development, he promised a stronger push, committing to “some aggressive marketing activities to promote these niche products.” Echoing similar sentiment was Thailand’s Isra who called India a rapidly growing market for Thailand, noting that “the outlook for outbound tourists from India is set to grow by leaps and bounds. Not only are Indians high spenders but are also looking at Thailand for big fat Indian weddings, celebrations, film shoots, MICE and for leisure travel.” In a related interview, South Africa’s Hanneli Slabber demonstrated confidence in the growth of numbers from the Indian shores. She also shared that it was for the first The inaugural edition of the Amaravati Global Music and Dance Festival was launched at Amaravati earlier this month. Amaravati is popularly known as the ‘Holy Sangam’ of the rivers Krishna and Godavari. The festival, which is a 4-day event is the country’s first ever river front music and dance festival. The event has been organised by the state government to promote ‘Brand Amravati’ and has been planned to coincide with the National Women Parliament being held at the same venue from 10-12 February. Spread over various genres, the festival is set to feature Indian classical, Western classical music (orchestral), Bollywood, global fusion, folk music as well as contemporary world music and Indian classical dances and is expected to be attended by around 10,000 spectators. Speaking about the festival, Kaushik Mukherji, Lead Consultant (Tourism) said, “When we started planning for it we had two clear objectives. The Amaravati Music and Dance Festival is an attempt to create a series of initiatives that will highlight the value attributes that Amaravati stands for. Amaravati in our minds is going to be a centre for thought leadership, be it scientific or creative, that will over a period of time establish itself as a destination for curating similar cerebral experiences.” Renowned violinist L. Subramaniam was engaged by the chief minister personally to choose the roaster of performances. The location of the event was chosen to represent the confluence of two streams of art i.e. music and dance. Apart from the elements of music and dance which are integral to the overall offering, the state tourism department has setup 12 high-end, air-conditioned and fully furnished tents on the opposite side of the festival, on an island, to showcase to its potential clientele that the undertaking is much more than just a cultural fiesta but rather a more immersive experiential product awaiting them. The state tourism department believes that it is an out and out family experience which has something in it for everybody. The festival also includes activities like hot air ballooning, para motoring and also a private boat as part of the experience. Andhra Pradesh, through this laudable attempt, has pushed the envelope in the right direction. Given that the state is eager to make a mark on the national pedestal, after its bifurcation from Telangana, this move has signalled its intent that it plans to make the most of its natural settings, and available resources. It will go a long way in creating traction in domestic and international circuit. By AnAgAt ChoudhAry Annette Biener hanneli Slabber At the cusp of the 2017 outbound season, TourismFirst, gauging some of the trends, spoke to a cross section of top outbound players. Leading from the front, we spoke to Dato’ Seri Mohamed Nazri Abdul Aziz, Hon’ble Minister of Tourism, Malaysia who is in India on a promotional visit. Sharing some insight into the changing nature of the outbound, he said “Indians are amongst the high spenders while on vacation and we have seen this trend while they holiday in Malaysia as well. It is great to see that the Indian market is warming up to the Christine Mukharji Isra Stapanaseth time that travel spend out of India had crossed a billion ZAR in 2016. Austria has seen a growing number of Indian travellers, too, especially honeymooners, and have also taken to some of the newer products like wine. Also, while German National Tourist Office has had a robust presence in India, a unilateral foray by Frankfurt indicates the growing economic clout wielded by the outbound. This development is a sign that India’s outbound is maturing and moving on to the next level. It is the dawn of the Indian traveller 2.0. andaz by Hyatt openS at aeRocity, Redefining luxuRy and tHe local city expeRience inside pg. 10 pg. 20 lakshadweep will remain a high- end, low volume destination AdministrAtor, U.t. of LAkshAdweep FArooq KhAn online tRaVel and 18 tecHnology Providers to focus on mobile platforms as millennials key to their growth: Simon Lehmann 12 HotelS + ReSoRtS Plan to open a Fortune in every 180 km in viable markets, says Suresh Kumar indian outbound 27 Austria registers strong footfalls; Vienna, Innsbruck lead their Indian foray, says Christine Mukharji presenting the big picture INDIA TOURISM SUMMIT 2017 24th march new delhi Announcing India’s most innovative tourism event, the first ever India Tourism Summit VENuE ParTNEr suPPOrTEd by CONNECTIVITy ParTNEr TV ParTNEr 24th March, 2017. New Delhi. For Enquiries: info@tourismfirst.org

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