marketing researching

5 "David Meerman Scott, The New Rules of Marketing and Communication,2009, Mediacat İstanbul," B- CRM and Marketing 3.0 "We do not have a marketing department, the customer's department. Do not have a staff department, there are people on the department. Southwest Airline Company of Director" Customer relationship management, showed presence with marketing 3.0. Marketers can understand marketing 3.0 they will be successful in crm. According to Peter: The cost of winning a new customer costs 5x more costly than the available customers No longer marketing 3.0, it's not product marketing Crm is different on the internet. Because there is not sales face to face. But there is applied online crm site entered for every user. Customers want to realty and sincerity on the net . One customer disappeared mean, many customers disappeared.

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