what the experts say: gary norwood, brita professional jane pettigrew, uk tea academy matt beynon, wogan coffee “often people think because their water is soft they don’t need a water filter. but soft water still contains minerals, which can have a drastic effect on the taste of your hot beverage, which a filter can fix.” did you know... “tea brewed in optimised, filtered water is crystal clear, and allows the sweetness and complexity of the flavours to shine. the adulterants in non- filtered water dull the brightness and clarity of water, and kill the flavours.” “after well-sourced, roasted, and crafted coffee, water is the most important ingredient in your cup. coffee made with non-filtered water lacks the clarity, character and depth of a great cup of coffee, and can result in a coffee lacking in the expected qualities.” 98% coffee water makes up hard water is caused by rainwater running over soft, spongy rocks, like limestone or chalk 99% tea 60% of the uk has hard water in the uk every person uses approximately 150 litres of water a day how to test your water… water hardness can vary regionally - and even street to street. you can test the hardness of your water using our easy-to-use temporary or total hardness test kits. which filter should i choose? s h soft water areas: purity fresh. for crystal clear water, free from unwanted odours caused by impurities like chlorine. hard water areas: purity c range with a variable head adjusted to the right setting for your water make up. for total confidence that your water experience is the best it can be, and your equipment is protected from scale build up. think your water. call 0844 742 4990 or visit www.brita.co.uk/professional @britapro /brita-gmbh