Social Media Strategy Book

6 Organisation structure ----------------------------------------------------- 43 Change and learning -------------------------------------------------------- 43 Support structure ------------------------------------------------------------ 44 Processes ----------------------------------------------------------------------- 44 [ KAMALES LARDI & ROLF RELLSTAB ] Plan and Deliver Enterprise Collaboration Initiatives - 47 Transforming the way people work together ------------------------------ 49 Types of enterprise collaboration platforms ------------------------------ 50 User levels ------------------------------------------------------------------------ 51 3.1 Enterprise collaboration focus areas ------------------------------- 53 3.2 Approaching enterprise collaboration ----------------------------- 55 3.2.1 Plan implementation---------------------------------------------------- 55 Define functional user requirements ------------------------------------ 55 Build use cases---------------------------------------------------------------- 56 Evaluate and select technology-------------------------------------------- 57 Define project plan ----------------------------------------------------------- 58 3.2.2 Build and launch --------------------------------------------------------- 59 Launch pilot and test-------------------------------------------------------- 60 Launch change management and training ------------------------------ 60 Final launch (or phased launch)------------------------------------------- 61 3.2.3 Continuous management ---------------------------------------------- 61 Monitor key measures ------------------------------------------------------ 61 Launch support structure -------------------------------------------------- 62 3.3 Enterprise collaboration adoption tactics ------------------------ 62 [ KAMALES LARDI & ARMIN LEDERGERBER ] Plan and Deliver Business 2.0 Initiatives--------------------- 67 The social customer------------------------------------------------------------- 68 Types of Business 2.0 tools---------------------------------------------------- 71 4.1 Business 2.0 focus areas ------------------------------------------------ 72 4.2 Approaching Business 2.0 --------------------------------------------- 74 4.2.1 Plan ------------------------------------------------------------------------- 74 Know the target audience -------------------------------------------------- 74 Clarify the message---------------------------------------------------------- 77 Evaluate and select the appropriate channels -------------------------- 79 Prepare the company -------------------------------------------------------- 80

Social Media Strategy Book

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