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Social Media Strategy Book

SANDRO GRAF  &  TERESA VALERIE MANDL 15 Finally, the last chapter|  Successful Examples, Chapter 5| provides the reader with an overview of success stories from various sectors of industry and com- merce. These are published on a case-study platform created to accompany the book. This database of online case studies will be continuously updated and expanded to offer readers additional inspiration for their own projects. References BERNOFF, J. / SCHADLER, T. (2010). Empowered. Massachusetts: Harvard Business School Publishing. BRUHN, M. / SCHOENMUELLER, V. / SCHAEFER, D. B. (2012). Are social media re- placing traditional media in terms of brand equity creation? In: Management Research Review, 35(9), 770–790. CHASERANT, C. (2003). Cooperation, Contracts and Social Networks: From a Bounded to a Procedural Rationality Approach. In: Journal of Management & Governance, 7(2), 163–186. JOHANN, A. (2011). Verstehen lernen was in sozialen Medien relevant ist. Wirtschafts- Blatt. May 26. p. 34–35. LI, C. / BERNOFF, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Publishing. MERCHANT, N. (2010). The New How – Creating Business Solutions through Collabora- tive Strategy. CA: O’Reilly Media. MICHELIS, D. (2012). Organisieren ohne Organisationen. In: Michelis, D. / Schildhau- er, T. (ed.): Social Media Handbuch (pp. 118–133). Baden-Baden: Nomos Verlags­ gesellschaft. O’DONNELL, D. et al. (2003). Human interaction: the critical source of tangible value. In: Journal of Intellectual Capital, 4(1), 82–99. SOLIS, B. (2011). Engage! The Complete Guide for Brands and Businesses to Build, Cul- tivate, and Measure Success in the New Web. New Jersey: John Wiley & Sons Inc. ZHOU, Y. / HONG, Y. / LIU J. (2013). Internal commitment or external collaboration? The impact of human resource management systems on firm innovation and perfor- mance. In: Human Resource Management, 52(2), 263–288.

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