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ePaper created 2016-08-26, 01:10:59 | version 1.37.00
13Foster City living!LOCAL™ City Guide FOSTER CITY SAN MATEO COUNTY Asian Population by Community as Percentage of all Residents Filipino 5% Japanese 4% Korean 3% Other Asian 2% Sources: Table B02006 ACS, 2007-2011; BAE, 2013 Indian 9% Chinese 22% Non Asian 55% Indian 2% Japanese 1% Korean 1% Other Asian 2% Filipino 10% Chinese 9% Non Asian 75% Baby Boomers comprise one in five Foster City residents. The Millennials, or Gen Y cohort (ages 18 to 34), make up 18 percent of the Foster City population. Ethnicity Persons of Asian ethnicity make up the predominant ethnic group in Foster City; this group has increased in number rapidly from 2000 to 2013, reflecting national and state trends. The Foster City Asian population also makes up a much larger proportion of the City’s population than in San Mateo County or the Bay Area overall. According to ACS data released in 2011, the largest single Asian group was the Chinese-American community, comprising 20 percent of the City’s population, following by the Indian community, making up 10 percent of the City’s residents. The white population constitutes 40 percent of all residents in Foster City. “Money & Brains” According to Nielsen,the predominant lifestyle segment in Foster City is the Money & Brains segment, characterizing 61 percent of all households.This segment“seems to have it all,” including high incomes and advanced degrees. This group is said to possess sophisticated tastes. This group is also likely to travel for business and many households in this group are typically married couples with few children living in nice homes.This group corresponds to Nielsen’s Affluent Empty Nest life stage group and the Urban Uptown social group. “Young Digerati” The second major lifestyle segment in Foster City is the Young Digerati group. According to Nielsen, 38 percent of all households can be characterized in this segment. Young Digerati are tech-savvy and prefer “fashionable” neighborhoodsonthe“urbanfringe.”Thisgroup is characterized by affluence, ethnic diversity, and high levels of education. Apartments, townhomes, and condominiums are popular with this group, as are boutique clothing stores, casual restaurants, and bars.This group is more likely to travel to exotic locations, watch independent films, read publications like Dwell, shop at specialty retail and eat and drink at unique establishments. The Nielsen Company produces the Nielsen PRIZM lifestyle segmentation system. Demographic data acquired from the bae urban economics Commercial Market Analysis 2013 and Foster City General Plan Update 2011 Snapshot Workbook