my values a value is a measure of the worth or importance a person attaches to something; our values are often reflected in the way we live our lives. e.g. i value freedom of speech, or i value family. an attitude is the way a person expresses or applies their values, and is expressed through actions, words and behavior identifying and understanding your values is a important exercise. your personal values are a central part of who you are and who you want to be. by becoming more aware of your values you can use them as a guide along with your vision to make the best choice in any situation. some of life's decisions are really about determining what you value most. when many options seem reasonable, it's helpful and comforting to rely on your values – and use them as a strong guide to point you in the right direction for example: • • if you value family, but you have to work 70-hour weeks in your job, will you feel internal stress and conflict? if you don't value competition, and you work in a highly competitive sales environment, are you likely to be satisfied with your job? in these types of situations, understanding your values can really help. when you know your own values, you use them to make decisions about how to live your life. you can easily answer questions like: a) what job should i pursue? b) should i compromise or be firm with my position? c) is this relationship working for me? when you define your personal values, you discover what's truly important to you