Please activate JavaScript!
Please install Adobe Flash Player, click here for download

FBR March 2016

www.fbreporter.com FOOD & BEVERAGE REPORTER | MARCH 2016 | 5 ALL THOSE COKES ARE ... WELL ... COKE Coke has finally seen the - striking obvious - light: the need to consolidate all its variants under a seamless, single brand positioning. The all-new “one brand” family will now unite all the bits - Coca Cola, Coca Cola Light/Diet Coca Cola, Coca-Cola Zero and Coca-Cola Life - under a new global creative campaign, “Taste the Feeling.” “Every day, millions of people around the world reach for an ice cold Coca-Cola,” says Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.” The really good news out of all of this is that Coke will be spending a very large fortune to tell the world that all those Cokes out there are, well, actually ... Coke. An Israel start-up called Flying Spark has come up with an innovation that makes the usual next-big- thing-insects-for-protein suspects look decidedly boring. Flying Spark has perfected a system that turns fruit flies into a high-protein powder. “Insects have always been a part of the human diet,” says Eran Gronich, Flying Spark CEO. “We are the first company in the world to generate protein from fly larvae. “Our protein powder has no taste, but packs a lot of protein, and it can be added to any food product to instantly boost its protein level.” Gronich says fly larvae is a cheap, plentiful, and safe (fruit flies, after all, eat only fruit) source of protein. ANYONE FOR A FRUIT- FLY BURGER? ANYONE? NOW EVEN ICE CREAM GETS A PROTEIN MAKE-OVER Skinny Scoop has launched a first of its kind sugar-free, protein-enhanced ice cream. With quirky flavours like Vanilla Camilla and Afterdark Cacao, its ice-creams are a clever combination of “clean” ingredients: full cream milk, cream, whey protein isolate, xylitol, sodium alginate (from brown algae/seaweed), vanilla powder/cacao powder. Skinny Scoop was born when co-owners Jarred Plu’g and Gabriella Esposito discovered their common health and fitness interests. “We wanted to combine my expertise from personal training and Gabriella’s knowledge of the delectable world of desserts to create a product that satisfies those late night and everyday cravings, but at the same time keeps you healthy and fit,” says Jarred. Skinny Scoop can be found at various retail outlets in and around Cape Town and plans are on track for Jo’burg and Durban launches. www.skinnyscoop.co.za Reporter & SUBSCRIBE FOR JUST R250 PER YEAR Make sure you get every issue of Food & Beverage Reporter delivered directly to you. Visit www.fbreporter.co.za for subscription info.

Pages Overview